Becky
Sparks-Pearsey

An experienced events specialist who has worked on and led teams designing & planning experiences in the UK, Europe and the US. From the world of entertainment, beauty, fashion, sport and tech. A serial can-doer, glass-half-full, full-time problem solver and YES kind of person.

Featured Projects

Spotify

The Spotify Greasy Tunes cafe, opened for 4-days in London, allowing the Gen-Z audience to get intimate access to some of their favourite creators and artists. The space was transformed into a bespoke cafe by day, hosting live podcast sessions, panels and Q&As. At night the venue opened up for live gigs by some of the UK’s hottest talent.

Revolution Beauty 

A product launch for Revolution Beauty’s Skin Silk Serum Foundation. A make-up masterclass and breakfast for selected press, followed by an evening party for over 100 influencers. Guests enjoyed MUA shade matching, a gift shop experience, jewellery making, DJ set and curated content moments.

Clinique

Launching the new Clinique High-Fi Mascara in New York by bringing to life a listening lounge concept in Manhattan. A giant High-Fi mascara bottle tunnel welcomed guests into the lounge and the venue’s floor to ceiling projection mapping was utilised for dynamic creative content. Bespoke speakers were fabricated as a backdrop to a robotic arm delivering a slo-mo video moment. Plus bespoke F&B, product testing and music by DJ Tinashe.

Marvel x Virgin Media

An immersive experience for both press & consumers to celebrate the launch of the new Marvel Avengers video game. The venue’s multiple blank white rooms were transformed into a journey of discovery, from the theme park ride style welcome to a props & costume gallery, unique photo moment and edible flavoured mist! Plus a fully branded gaming zone so attendees could be the first in the UK to get hands-on with the game.

Nike

A brand activation to showcase the new Nike Pegasus running shoe, with brand ambassador and elite marathon runner Eliud Kipchoge. An organised run with over 75 runners in central London, followed by a Q&A hosted by Olympic champion Paula Radcliffe, as well as several activities and workshops for guests to get involved in.

Samsung

All things technical with Samsung in New York to showcase their epic gaming monitors. We welcomed YouTube star Courage to live stream from our event, selecting guests from the audience to join him to play both on the big screen IRL and to a huge at-home audience. Hands-on gaming setups were created, as well as surprise & delight gifting moments, panel talk & signing.

L’Oreal

Fully transforming an Airstream vehicle to tour the UK across multiple cities, giving consumers the chance to learn about the new L’Oreal SPF. Sun damage testing, competition giveaways and product sampling - a real test of all things logistics.

Garnier

A disruptive, immersive 3-day pop-up event for Garnier’s Super Charged Hair Food. Installing six giant ‘showers’ in the middle of Westfield, each with their own scent, style and story to share. Interactive product moments, hair styling sessions and games created a buzz for over 3,000 people who came through the experience.

SPOTIFY

HULU

COTY

ADIDAS

SPOTIFY HULU COTY ADIDAS

Well-rehearsed in brand activations - panel talks - live music performances - press dinners & trips - immersive experiences - roadshows - installations - conference stand builds.

    • Creative strategy, ideation and development.

    • Managing end-to-end design processes, both 2D and 3D design.

    • Guest journey & experience mapping.

  • Briefing & managing fabrication teams on large and complex builds.

    Graphics printing.

    Management of sound & lighting - design, planning & install.

    Live music performances, DJs, panel talks, speaker sessions.

  • Large-scale, complex budgets.

    Cross currency.

    Full budget creation, monitoring and reconciliation. Both in pitch and live stages.

  • Contracting, briefing and managing well-known talent.

    Experience working with agents and management teams.

    H&S and security planning.

  • Resourcing a project end-to-end.

    Leading a team on live projects, both pre-production and onsite.

    Managing a team of onsite staff, vendors and colleagues for large-scale events.

  • Building positive and productive relationships with clients.

    Client meetings and presentations.

    Creating and managing update documents.

Skills & Experience